Tips on Publicity:

  • Everybody likes a successful project. If your project provides an opportunity for a councillor/MP/ similar to have their picture taken with happy, smiling constituents, use that to your advantage. It’s all part of creating a success story.
  • Organising an archaeological dig on the site, we were interested in acquiring generated a lot of good publicity – even though the chapel that Mary Queen of Scots might have used in her day was no longer there.
  • Get yourself a catchy title. We call ourselves The Archaeological ‘A’ Team. We got stick for that from some of our professional colleagues but everyone else love it.
  • Never underestimate the appeal of an animal, especially when you want to keep up interest in your project and nothing much is happening. We had a site dog on a camera and people loved it.